"LA’s ScHoolboy Q has a spot for A$AP Rocky and samples Lissie’s cover of Kid Cudi’s “Pursuit of Happiness.” From Habits & Contradictions."
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The future of email according to teens
Via @social mouths
![Facebook by the Numbers [INFOGRAPHIC]](http://mashable.com/wp-content/uploads/2011/10/125,facebook-with-numbers-360.jpg)
The Social Media Infographics Series is supported by Vocus’ Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. You likely know that Facebook is the world’s largest social network with more than 8…
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Android’s box of sweets has gotten much more diverse since launching its first dessert-themed operating system, Cupcake, in 2009. Mobile app developers [x]cubelabs have laid out a timeline of these versions — from Cupcake to Ice Cream Sandwich — in the infographic below. What updates do y…
10 Easy Ways to Improve Landing Page Conversions
Via Scoop.it - Northwest Digital Marketing
We’ve put together a compelling list of ways you can improve your landing pages and conversions.
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![ROI of existing mobile marketing campaigns according to companies in US, April 2011
via @emarketer
“Just over one in three companies with a mobile strategy said they hadn’t measured its success, and nearly as many could not evaluate performance for some other reason”
This is a very interesting statistic. This could be due to the fact that mobile is used as an experimental channel and/or the fact that it has taken off so quickly that marketers fill the need to jump on the proverbial bandwagon and implement a mobile campaign without planning a mobile strategy behind it.
Michael Ricci - Vice President of Mobile, Web Trends Inc. Presented the following webinar - Can’t measure mobile programs? Then don’t do them! A link is below
]]>A BrightTALK Channel
One of the many points discussed during the webinar was the different channel measures for mobile. Michael Ricci breaks the measures down into 3 main components:
Adoption
Engagement
Effectiveness
Adoption would be App downloads, site or app visits, App usage (% of downloads), sms subscriptions
Engagement would be frequency (visits/visitors), depth (events, visitor duration), retention rate (% returning), massage responses history
Effectiveness would be conversions and high value activities
Very hand when measuring mobile activities and the measurements puts a context around the mobile campaign. It will also help to plan future mobile campaigns.](http://www.emarketer.tv/images/chart_gifs/128001-129000/128080.gif)
ROI of existing mobile marketing campaigns according to companies in US, April 2011
via @emarketer
“Just over one in three companies with a mobile strategy said they hadn’t measured its success, and nearly as many could not evaluate performance for some other reason”
This is a very interesting statistic. This could be due to the fact that mobile is used as an experimental channel and/or the fact that it has taken off so quickly that marketers fill the need to jump on the proverbial bandwagon and implement a mobile campaign without planning a mobile strategy behind it.
Michael Ricci - Vice President of Mobile, Web Trends Inc. Presented the following webinar - Can’t measure mobile programs? Then don’t do them! A link is below
One of the many points discussed during the webinar was the different channel measures for mobile. Michael Ricci breaks the measures down into 3 main components:
- Adoption
- Engagement
- Effectiveness
Adoption would be App downloads, site or app visits, App usage (% of downloads), sms subscriptions
Engagement would be frequency (visits/visitors), depth (events, visitor duration), retention rate (% returning), massage responses history
Effectiveness would be conversions and high value activities
Very hand when measuring mobile activities and the measurements puts a context around the mobile campaign. It will also help to plan future mobile campaigns.
